Hart Energy
Hart Energy provides specialized data/information products and member-only services to targeted audiences worldwide and ranks among the leading providers of news, data and analysis for the global energy industry.
Responsible for planning, developing, deploying, wireframes, prototypes, custom microsites, and landing pages
- Design, implement, evaluate, troubleshoot technical issues related to HTM5/CSS3 and manage campaigns focused on building awareness, customer acquisition, leads, and conversion
- Wireframe email templates, microsites, and landing page mock-ups in Photoshop for approval prior to coding in Abode Dreamweaver CC 2015
- Prepare email marketing campaigns for deployment, including optimizing imagery, setting up promotions, and scheduling using Silverpop (IBM Marketing Cloud)
- Perform split A/B tests in subject lines, creative and copy tests to improve open-rates, click-through rates and conversion
- Develop and implement landing page strategy to increase overall success of pay-per-click and marketing campaigns
- Track and report on the results of email campaigns including open rates, click-through rates and revenue on a weekly basis
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