Hi, I’m Nick Singh
a Digital Web Marketer Web UX Designer Front-End Developer Growth Strategist Technical SEO Strategist MarTech Strategist

Sunnova Energy International Inc. (NYSE: NOVA) is an industry-leading energy services company focused on making clean energy more accessible, reliable, and affordable for homeowners and businesses. Through its adaptive energy platform, Sunnova provides a better energy service at a better price to deliver its mission of powering energy independence.

Key Responsibilities - At Sunnova, I worked as a Senior Web UX Manager, collaborating with SMEs and stakeholders to maintain and evolve the corporate website while launching data-driven marketing campaigns that increased lead generation by 12%. In my parallel role as a MarTech Strategist, I bridged the gap between Marketing and IT, implementing new software solutions and evaluating third-party integrations to enhance user experience and improve conversion rates by 10%. I managed support tickets and workflows, conducted A/B testing on landing pages and UI elements, and optimized campaigns using analytics platforms such as Google Analytics 4 (GA4), Looker Studio, and Microsoft Clarity. My work focused on enhancing site performance, streamlining lead capture, and facilitating continuous optimization through actionable insights.

Executed digital marketing strategies leveraging SEO, paid media, and automation, driving 20% more qualified traffic.
Designed and deployed responsive, user-focused landing pages in Sitecore, improving page engagement by 15%.
Translated complex business requirements into scalable, user-friendly web solutions.
Conducted A/B and multivariate testing, boosting conversion funnels and lead acquisition by 10–12%.
Configured GA4, Microsoft Clarity, and Looker Studio to track KPIs and user behavior.
Generated dashboards and performance reports, reducing reporting time by 30%.
Monitored industry trends and emerging tools to stay ahead of digital marketing best practices.

Tools & Platforms - Sitecore (CMS), Salesforce (CRM), HTML5, CSS3, JavaScript, Adobe Dreamweaver, Adobe Photoshop, Monday.com, Calendly, Jotform, ActiveProspect, LeadConduit, Elfsight, Google Analytics 4 (GA4), Looker Studio, Google Tag Manager, Google Search Console, Google Business Profile, Microsoft Clarity, Jira, and more

Recommendations - "Nick Singh is a proven digital leader who transformed Sunnova’s website over seven years from a simple billboard into a dynamic, multi-functional platform supporting multiple business lines. As the company’s first digital lead, he built and guided the web program, partnering closely with leadership to deliver solutions that drive enterprise value." — Michael Grasso.

Schlumberger, now operating as SLB, is the world’s leading provider of technology and services to the oil and gas industry. With operations in more than 85 countries and a workforce representing over 140 nationalities, Schlumberger delivers innovative solutions across reservoir characterization, drilling, production, and processing.

Key Responsibilities - Responsible for creating compelling visual designs and user experiences for Schlumberger’s internal web and desktop applications, improving usability, and streamlining workflows across multiple business units.

Analyzed user experience issues and delivered solutions that aligned with business goals, reducing task completion times by 18%.
Stayed current with UX trends, corporate standards, and industry best practices, introducing design improvements that increased internal adoption by 20%.
Simplified complex design challenges by conceptualizing intuitive, user-friendly interfaces.
Executed all visual design stages, from wireframes to final developer handoff, ensuring 100% design-to-dev accuracy.
Created annotations and specifications that improved development efficiency and reduced rework by 22%.
Collaborated with SMEs and cross-functional teams to gather insights, strengthening alignment between business needs and user workflows.
Developed and maintained a Master Spec document that standardized design elements and reduced inconsistencies across applications.
Managed multiple projects in a fast-paced, agile environment, consistently delivering on time, and within scope.

Tools & Platforms - Axure, Sketch, Balsamiq, Photoshop and more

Recommendations - "Nick Singh has been an integral part of a high-paced enterprise software project in the Oil & Gas sector, contributing visual design, UX design, and front-end development. He adds value wherever needed, bridges onshore and offshore teams, and provides thoughtful insight during collaboration, making him a highly reliable and versatile teammate." — T Scott Stromberg.

Hart Energy, founded in 1973 and headquartered in Houston, is a leading provider of news, data, and market intelligence for the U.S. energy industry. The company specializes in upstream operations, shale plays, transactions, and market trends, connecting industry leaders through trusted journalism, research, and events.

Key Responsibilities - Responsible for creating compelling visual designs and user experiences for Schlumberger’s internal web and desktop applications.

Designed and deployed microsites and landing pages – improved delivery speed by 20%.
Built wireframes for email templates – cut rework cycles by 30%.
Managed campaigns in Silverpop – boosted efficiency 25%.
Ran A/B tests – increased open rates by 15%, CTR by 12%, conversions by 10%.
Optimized landing pages for PPC – increased lead conversions by 18%.
Track and report weekly on email campaign performance.

Tools & Platforms - HTML, CSS, JavaScript, Dreamweaver, Photoshop, Google Analytics, Google Tag Manager, Google Search Console, Silverpop (IBM Marketing Cloud), and more

Recommendations - "At Hart Energy, Nick Singh consistently impressed with his creativity, problem-solving, and execution in digital marketing and design/development. He anticipated challenges, delivered lasting solutions, and introduced innovative approaches that are still in use today. His strong work ethic and passion make him a valuable asset to any organization." — Christopher Hartnett.

Halliburton is one of the world’s largest providers of products and services to the energy industry, with operations in more than 70 countries. The company delivers integrated solutions across the upstream oil and gas lifecycle, including exploration, development, and production. Halliburton’s expertise spans drilling, evaluation, completion, production, and digital solutions, helping energy producers maximize asset value while improving efficiency and sustainability.

Key Responsibilities - Responsible for designing, implementing UI prototypes, working interfaces with visual design, front end development while adhering to established usability, and branding strategies.

Designed UI prototypes, microsites, and landing pages – improved usability and brand consistency.
Translated business requirements into user-focused experiences – accelerated project delivery by 15%.
Optimized sites via A/B and user testing – increased conversion rates by 12%.
Ensured cross-browser consistency, resolved bugs, and partnered with developers for accurate implementation.

Tools & Platforms - HTML, CSS, JavaScript, Dreamweaver, Photoshop, Google Analytics, Google Tag Manager, Google Search Console, and more

Recommendations - "Nick Singh stood out as a uniquely well-rounded digital marketing professional with expertise spanning web design, development, SEO, email marketing, and social media. His talent, versatility, and positive personality made him a valued colleague and a pleasure to work with." — Mike Schwall.